By markets Fitness and Healthcare Nutrition are two broad market spaces with their own market outlook and segmentations, but here we will combine and cover the differential similarity and big space of coinciding markets. Fitness and Healthcare Nutrition market majorly include the Gyms, Fitness and Yoga centres and studios, Equipment and Apparatus, Training Professionals and Personnel and Platforms, Nutritional supplements, lifestyle related health conditions such as diabetes, cardiovascular, neurological disorders, and all the market players who study, develop, promote and partner into the research and application of Fitness and Healthcare Nutrition.

The Fitness alone holds more than $30 Billion for the Year 2020 but shrinks around by 10% in the US. Greater participation is sports and increasing health consciousness among the costumer is the major market driver, and new market entrant is the major restrain. In addition to technology and Digital Fitness on rise, the consumer orientation is creating big changes in the market. Below are few other reported trends in the Fitness Industry (www.ihrsa.org).  

    Embracing fitness tech inside and outside the club

    Growth of wellness, nutrition, and recovery services

    Expansion of the studio within a club model, and clubs acting as social hubs for their communities

    Adapting to changing needs and habits of younger generations

    Increased accessibility and inclusivity for all members

    Labor market affecting staffing at health clubs along with legal and legislative perspectives

The new normal for the global fitness market during the pandemic is the home fitness equipment, which include the metabolic and disease monitoring wearable and home based fitness and gym equipment. The growing supply chain advantage of quick and safe delivery has given a boost to this home fitness equipment market segment.

Healthcare Nutrition, more often defined Nutritional Supplements are the dietary add ons to complete the Nutritional Requirement for maintain the Fitness, and includes the nutrition requirement specified for the disease population named Medical Nutrition. The increasing prevalence of life style diseases and metabolic disorders, growing geriatric population, increased healthcare spending and expenditures with improved reimbursement policies are the major market opportunity for Medical Nutrition, while the needed safety and quality standards as per the Target Population of the Nutrition Products are the major market restrains.

Key players in the Fitness and Healthcare Nutrition market space includes WELLBEATS, LES MILLS International LTD,     Fitness First Pvt, GoodLife Fitness, Charter Fitness Inc, EconofItness, Fittime, Reh FIT All, Wexer, FIT n Fast Health Clubs,     Fitness On Demand, Nestle Health Science, Baxter Healthcare Corporation, Sanofi, Pfizer Inc., Abbott Nutrition, GlaxoSmithKline PLC (GSK), Mead Johnson Nutrition Company, Bayer AG, Danone Nutricia, Danisco (DuPont), Grifols SA, B. Braun Melsungen AG, and Fresenius Kabi AG.